USING PROMOTIONAL PRODUCTS
Logo Apparel and Promotional Products within your Company or Organization
- Your organization will reflect a professional image and distributing logo products internally encourages brand ownership with every member of your Team.
- Your Staff will also gain instant credibility when a client (or prospect) sees that your company is dressed for success.
- Logo apparel promotes professionalism, generates pride, and reflects a sincere organization that genuinely cares for and recognizes employees.
- Whether it’s Apparel or Hard Goods, promotional products are the best choice for individual or group recognition,
- consistent team uniforming, or for appreciation for a job (or jobs) well done –
- everybody LIKES to receive a gift – win-win!
Here are some of the most popular in-house applications we see every day:
Uniforms – Shirts, Jackets, Caps… and now branded Facemasks too!
- Casual Wear – Polos
- Dress Shirts
- Jackets – Outerwear
- Fleece – Sweatshirts
- T-Shirts
- Caps
- Bags – Backpacks
- Drinkware
- Anything for a Mobile Phone! And computer products too.
- Pens – Office Essentials
- Awards – Recognition
How about a Custom Company Store?
Keep your brand consistent and your Team well dressed! Contact us regarding setting up your own customized Company Store, allowing your staff to shop for apparel and product you approve.
Create further incentives and recognition with Gift Certificates in the Store. Even let Clients shop (with Gift Certificates or on their own!)
Say THANK YOU to your Existing Customers
It costs 5 times more to get a new customer, than to keep an existing one.
- Keep your name in front of your Clients with Promotional Products and Logo Apparel.
- Effective products are best if they are personal, usable, and sustainable.
- Choose products your customer can use themselves and will keep – and one imprinted with your logo to remind them of the products/services you provide.
- Delivering a “Thank You” product also provides an opportunity to build a genuine and long-lasting relationship with your customer base and improve your client retention efforts.
- Branded Promotional Products are a great way to say thank you for (and ask for) Referrals too!)
Say HELLO to Prospective Customers
Prospects love to receive logo products, and (especially if they are quality!) they use them, keep them, and are more likely to do business with the brand.
- Promote your Organization and Messaging
- Recognize your Team Members and Partners
- Strengthen your Client Relationships
- Promote your Brand
- Call on us anytime for more information or assistance – and tour our website for catalogs, product ideas and solutions!
Branding your Products
There are plenty of decoration techniques used to add your logo to products… here are the most common methods:
Embroidery
The preferred embellishment to deliver a professional reproduction of your logo or brand. Usually applied to the left chest of a garment, sleeve or on the front/side of a cap. Most logos are formatted about the size of a business card (3.5” wide x 2” high).
Patches
Patches are more nostalgic these days, but direct embroidery is less expensive and looks so much more professional. Patches are convenient to distribute or to “patch” over existing apparel decoration and easy to sew in place. Patches are produced with specialty equipment and are typically produced overseas, requiring a 50-piece minimum order and a 10–15-day turnaround.
Screen Printing
The most budget friendly method of producing a quantity of branded apparel. The most common screen-printed garments are T-Shirts and Sweatshirts, as well as some bags and other “promotional products”.
And everyone LOVES
a T-Shirt!
Tees are walking billboards that last: 80% of American consumers own at least one promotional t-shirt in their drawers, 63% keep their imprinted t-shirts for more than a year, and 47% hang onto them for over two years. Hard to beat that ROI.
Screen Print Transfers
Sometimes 25 pieces aren’t needed all at once, or there’s an immediate deadline, and yet screen printing is still the desired option. We can screen print your design on a special release material, or Transfer Sheet, then cure them onto garments as needed, using an automatic heat press.
Full Color Digital Transfers, DTG (Direct to Garment printing) and Sublimation
These decoration methods are tailored for full color imprints on T-Shirts. Low minimums and good print quality make this an ideal solution in some instances, but it is an expensive process.
Factory Direct – Promotional Products
There are thousands of products available, more than just Apparel and specifically designed to sport logo application. Many different embellishment methods are used to add your logo or message.
Spot Color (or Solid Color) is printing using one matched color for the ink… white for example… and printed in a solid. This is the most cost-effective method of imprinting promotional products. Additional colors can be added to the imprint as well to best match a logo or desired imprint.
Full Color (or Process Color) uses 4 inks (Cyan, Magenta, Yellow & Black) that are printed in succession, combining the printed “dots” of color to create a final full color image.) As the process suggests, this can be a longer imprinting process and often costs more that single, or spot, color printing.
Other decoration methods include laser etching, embossing, debossing, epoxy domes and more – lots of options! We always strive to suggest and explain each so that you can make selections with confidence.
Our Graphic Designers work to ensure the best possible imprint, including pre-production mockups, design options, and suggestions.
Say HELLO to Prospective Customers
Prospects love to receive logo products, and (especially if they are quality!) they use them, keep them, and are more likely to do business with the brand.
- “Giveaways” are most often intended to get prospect’s attention and to establish some brand awareness. They are frequently:
- Event associated – trade shows or other venue/occasion
- Part of an announcement or product rollout
- To commemorate and underscore recognition of a milestone or event
- Every application and budget demands unique attention – what works for one event, might not work for another and you don’t want your giveaways to become stale.
- Consider the message you want to deliver, the audience that will receive the item(s), and desired results you expect to achieve.
- We’d love to provide another perspective on your project with some suggestions and provide ideas. Call us anytime!
